Designer, director and people leader. I shape product vision with a high bar for quality and teams who are proud of their work.
Product Northstars
Product Design
Brand
OKR we thinking holistically?
Redefined company OKR's can lead to existing product priorities falling into the trap of ever growing backlogs. This environment often fosters lack of consistency across the experience, frustration between partners, and no clear path forward.
I led pm / engineering / design through a focused 3 week sprint getting “above” the day-to-day work in order to spark future ideas and reach new goals. I was able to achieve a holistic end-to-end vision for the marketplace rooted in newly defined charters, tenets and clear problem statements that set the standard for future ideation.
Content Management
Marketing
Landing pages
User-friendly design
Our company stakeholders needed a better strategy for marketing teams to quickly build effective campaign landing pages without the need of dedicated engineering resources.
I led multiple teams while defining new intake processes, design of a universal library of components, and trained non-technical partners to easily design pages in a matter of minutes. Working directly with engineering to develop designs, I was able to simulate a drag-and-drop page builder experience that matched 1:1 with what was consumed by customers.
Leadership
Process Definition
Production through process
Product development timelines are often long and riddled with disruption. Clear and consistent process tend to be the first things set aside in lieu of efficiency gains. When this happens, individuality creeps in and opens the door for bad results not backed by rigorous data and ideation.
I created a process repository of resources and guides for designers. Utilizing this single source of truth has given transparency into the details of successful projects by helping designers quickly find the right information and solve problems efficiently and effectively.
Design Ops
Tooling
Accessibility
Systems thinking
Our company-wide design library, Astro, introduced a new way of working that breaks up the toolset from high level atomic elements that are shared across the entire organization to very specific / complex components that are leveraged across unique teams.
I led the effort to be an early adopter in new system requirements and onboarded the customer facing UX team. I also spearheaded the creation of the team library that kicked off the concept of a distributed design system for flexibility across pillars.
With more than 15 years of experience in the design industry, my role has thrived as a compassionate mentor, nurturing designer’s passion for high-quality solutions. I've have worked on everything from niche boutique brands to comprehensive design systems for worldwide entities. My strengths reside in effectively conceptualizing, crafting and executing digital products.
2021 — Now
Design Manager
2020 — 2021
Senior Product Designer
Design strategy and leadership for multi-retailer marketplace and logistics.
2013 — 2020
Creative Director
A digital brand and development studio. Our mission was to use creative, strategic, and development talents in partnership with forward-thinking organizations for positive impact.
Responsible for all creative output and supervision of brand, website, and platform designs. I directly handled both local and national clients, providing design solutions that effectively delivered results.
2011 — 2013
(formerly Ideogram)
An interdisciplinary agency specializing in brand strategy. We addressed commercial hurdles for our clients by seamlessly uniting design, marketing, communications, and digital avenues.
Worked to craft superior strategy and user experiences that fostered brand allegiance and achieved quantifiable business objectives.
2008 — 2011
Freelance
Independent design lead for multiple agencies.
Hi, I'm Tim.
I am a husband, father, and empathetic mentor.
I am looking to assemble and cultivate diverse design teams that master the dynamics between the creative and engineer.
If you are an organization that is solving complex problems that go beyond design ideals and drive positive customer sentiment, give me a shout.